Daily Archives: January 10, 2022

Designing A Book With Ansel Adams

Society of Printers– May 16, 2021

In 1978, Lance Hidy was chosen by Ansel Adams to design the final book of his lifetime, Yosemite and the Range of Light. Hidy will tell, for the first time, the story of working with Adams on the image selection and sequencing. In addition, Hidy will delve deeply into his typographic thinking for this book, and to his rebranding of the ongoing Ansel Adams series for Little, Brown. Lance Hidy is a graphic artist and educator specializing in the design of posters, photography books, and corporate branding. Hidy also created the Penumbra typeface family for Adobe, and designed three U. S. postage stamps.

After being chosen by Ansel Adams to design the landmark book, Yosemite and the Range of Light (1979), Hidy continues to design the official books for the Ansel Adams Publishing Rights Trust, and Little, Brown and Company, publishers. After a two-year stint as art director for the Harvard Business Review, Hidy turned to education. Hidy’s writing on design has been widely published in books and journals.