Augmented reality is the process of using technology to superimpose images, text or sounds on top of what a person can already see. It uses a smartphone or tablet to alter the existing picture, via an app. The user stands in front of a scene and holds up their device. It will show them an altered version of reality. There are many ways that museums could be using augmented reality.
A few of the most well-known applications of AR technology are from the gaming world. For example, Pokémon Go, the game where users can ‘catch’ Pokémon hiding in the world around them. Animated creatures are superimposed onto what players can see through their device’s camera. The technology makes them appear as if they are existing in the real world. The app has been downloaded almost 11.5 million times. This shows that AR is accessible, and has the potential to reach a huge audience.