Jan 8, 2018
We’re fighting food waste and helping people eat better by delivering “ugly” produce to your door at a discount. We’re changing the world in the most delicious way possible, one “ugly” carrot at a time. Join the movement at https://www.imperfectfoods.com/join
Food waste is one of the most easily solvable problems, literally the
low-hanging fruit of environmentalism. Pardon the pun, it’s my job.
About 20% of all produce never makes it off the farms because they just look a little funny, a little weird but when you cut into it, it’s perfectly good. It’s just a total shame. It’s totally good stuff.
We buy ugly produce directly from farms that often would go to waste because supermarkets won’t buy it because of how it looks and we deliver it to people’s doors. I didn’t know that there’s beauty standards for an apple. This isn’t that ugly at all! That’s the most common first box-like complaint we get.
We change that, we educate people, we show them how amazing these fruits and vegetables are.
Have food delivered to your house, a box of produce every week and it’s more affordable, at a very
reasonable price, cheaper than the grocery store. I spend a lot less time in grocery stores high-quality produce they taste exactly the same if not better save those foods and vegetables that get
wasted every year and it’s delivered to your door like so why wouldn’t you do this?
Sign up and build an unbeetable grocery plan
We’ll help you create the perfect grocery plan by asking a few quick questions about you and your lifestyle. We’ll also assign you a specific delivery day based on where you live.
Effortlessly shop from your home
We start each week’s order with items we think you’d like based on your preferences. Then you can customize as you please with additional groceries ranging from staples to exclusive items you can only get from Imperfect.
Relax and enjoy convenient deliveries
Get sustainable, affordable groceries delivered to your door each week.
You save time, money, and food from waste