Storytelling in Scaling Conservation Success


Earth Optimism

May 6, 2020

Host: The Changing Landscapes Initiative, Smithsonian Conservation Biology Institute

Presenters:
Ari Gratch – Ariel Gratch, Assistant Professor of Communication and Media, Utica College
Brooke Tully – Behavior Change Marketer
Amy Enchelmeyer – Media and Web Content Specialist, Smithsonian National Zoological Park
Tim Popa – Communications Director, Nelson Byrd Wolz, Landscapes Architects
Will Stolzenburg – Independent Wildlife Journalist
Carlyle Howard, Facilitator – Communications and Outreach Coordinator
The Changing Landscapes Initiative, Smithsonian Conservation Biology Institute
Description: By using simple strategies presented at the beginning of the workshop by Dr. Ari Gratch, scientists and expert communicators working in similar fields will brainstorm effective stories for their respective projects in order to communicate at local, national, and global scales.

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