Cooler Earth Podcast – Climate-XChange

Now What, a project of Cooler Earth

It’s Time To Talk About How We Talk About Climate Change. A lot of writing and advocacy on climate change these days gets it right about the risk, but wrong about how we try to accomplish the critical goal of raising public concern and moving people to action. That’s because it appeals to reason, and reason is not what drives human behavior. It is a challenge that we must overcome in finding effective and efficient ways to not only communicate the science as evidence of anthropogenic climate change, but in mobilizing public support for action and solutions. This is why we decided to launch a project to tackle these very pressing questions. As advocates, policymakers, or concerned citizens, it’s important that we take a moment to think through how we can best craft our message on this very crucial topic.

See related:
Climate-XChange.org

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