Emissions impossible | IATP – How big meat and dairy are heating up the planet

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Profits versus the planet

On 25 March 2014, the top executives of the Brazilian meat giant JBS were in New York for the company’s annual “JBS Day,” where they announced the year’s financial results. The world’s largest producer of meat had a triumphant message for Wall Street: global meat consumption is going up and JBS is going to profit immensely from this growth.1 The Brazil—based company told shareholders that a pillar of its strategy is a projected 30 percent increase in per capita global meat consumption to 48 kg by 2030, up from 37 kg per person in 1999.2

JBS neglected to tell its investors about a critical problem with its growth strategy: climate change. If global meat production were to expand to 48 kg per capita, it would become impossible to keep global temperatures from rising to dangerous levels.3 To put the JBS numbers in perspective, a new Greenpeace report finds that average per capita meat consumption must fall to 22 kg by 2030, and then to 16 kg by 2050, to avoid dangerous climate change.4

…(read more).

See also:

Food-matters,

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