Monsanto and Bayer merge, drop the Monsanto name – Business Insider

Erin Brodwin
Jun. 7, 2018, 11:43 AM

Jim Young/Reuters

  • The German drugmaker and chemical company Bayer has finalized a $66 billion blockbuster deal to gobble up the agricultural behemoth Monsanto.
  • On Monday, Bayer said it would drop Monsanto’s 117-year-old title.
  • The name drop appears to be part of a strategic move geared at distancing the colossal new company from negative publicity surrounding Monsanto and genetically modified organisms.

The German drugmaker and chemical company Bayer has finalized a $66 billion blockbuster deal to gobble up the agricultural giant Monsanto.

In a statement on Monday , Bayer said it planned to drop Monsanto’s 117-year-old title and would henceforth be known only as Bayer.

“Bayer will remain the company name. Monsanto will no longer be a company name,” the company said. “The acquired products will retain their brand names and become part of the Bayer portfolio.”

The name drop appears to be part of a strategic move geared at distancing the new behemoth from negative publicity surrounding Monsanto and genetically modified organisms.

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