The Trump administration’s solution to climate change: ban the term | Bill McKibben | Opinion | The Guardian

‘Also blacklisted is the scary locution reduce greenhouse gases.’ Photograph: Stephane Mahe/Reuters

Tuesday 8 August 2017 05.00 EDT
The US Department of Agriculture has forbidden the use of the words ‘climate change’. This say-no-evil policy is doomed to fail
n a bold new strategy unveiled on Monday in the Guardian, the US Department of Agriculture – guardians of the planet’s richest farmlands – has decided to combat the threat of global warming by forbidding the use of the words.

Under guidance from the agency’s director of soil health, Bianca Moebius-Clune, a list of phrases to be avoided includes “climate change” and “climate change adaptation”, to be replaced by “weather extremes” and “resilience to weather extremes”.

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Also blacklisted is the scary locution “reduce greenhouse gases” – and here, the agency’s linguists have done an even better job of camouflage: the new and approved term is “increase nutrient use efficiency”.

The effectiveness of this approach – based on the well-known principle that what you can’t say won’t hurt you – has previously been tested at the state level, making use of the “policy laboratories” provided by America’s federalist system.

In 2012, for instance, the North Carolina general assembly voted to prevent communities from planning for sea level rise. Early analysis suggests this legislation has been ineffective: Hurricane Matthew, in 2016, for instance drove storm surge from the Atlantic ocean to historic levels along the Cape Fear river. Total damage from the storm was estimated at $4.8bn.

Further south, the Florida government forbade its employees to use the term climate change in 2014 – one government official, answering questions before the legislature, repeatedly used the phrase “the issue you mentioned earlier” in a successful effort to avoid using the taboo words.

It is true that the next year “unprecedented” coral bleaching blamed on rising temperatures destroyed vast swaths of the state’s reefs: from Key Biscayne to Fort Lauderdale, a survey found that “about two-thirds were dead or reduced to less than half of their live tissue”. Still, it’s possible that they simply need to increase their nutrient use efficiency.

…(read more).

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