http://www.centredaily.com/news/local/education/penn-state/article120085918.html
December 9, 2016 9:33 PM
By Roger Van Scyoc rvanscyocUNIVERSITY PARK
As human beings, we care about what others think — especially when it concerns ourselves. Research says there is a biological reason for this insofar as the reward centers in our brain light up when others agree with us.
When it comes to climate change, that perception, or fear of it, can keep us in the dark, according to a study by a pair of Penn State researchers.
“There has been previous research suggesting that people tend to underestimate the number of other people concerned about climate change,” said Nathan Geiger, who authored the study with Janet Swim, a professor of psychology. “We’re looking at the consequences of that misperception.”
…(read more).
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