Lexicon of Food | Inform & Activate


Our food system is opaque. Consumers have no idea what’s in the food they eat, who makes it, or where it comes from. But if they are given transparency—a window into how that food is produced—they can shop according to their values. When consumers shop according to their values, they transform our food system. All because they learn a few words.

Here is just one example: When consumers learned that a growth hormone (rBST) was being administered to dairy cows, they decided to pay more for milk without this growth hormone. As a result, dairies across the USA stopped using rBST. The same story can be told for Cage Free eggs.

Imagine if these consumers learned 20, 50 or even 100 new concepts: what would our food system look like?

Global Climate Change
Environment Ethics
Environment Justice

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