How the TV-program Shamba Shape Up influences Kenya’s farmers to adopt climate-smart agriculture


CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS)

Published on Jan 2, 2015

A research study, by the CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS), interviewed 18 farmers about their knowledge of and engagement with Shamba Shape Up, a farm-related edu-tainment TV-show aired in East Africa, and which climate-smart agriculture techniques they had learned, as well as implemented, from the show (if any). The group also discussed whether or not they shared the information with fellow farmers, and what the show could improve further. Five of the 18 farmers were selected for further in-depth interviews while being filmed. Their sessions have been captured in the video documentary.

The theme has been partnering with Shamba Shape Up and Mediae, the company who produces the TV-show, for almost two years. Through working with Mediae, CCAFS hopes to better identify and reach male and female farmers interested in climate-smart agriculture information and practices. Learn more: www.ccafs.cgiar.org

Global Climate Change
Environment Ethics
Environment Justice

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