Published on Apr 30, 2014
The local-food movement is blossoming, with farmers markets springing up all over the United States. Demand for fresh produce and a desire to invest in local economies are driving this growth. Consumers show increased interest in “food transparency”—what the USDA’s Arthur Neal defines as the “full story behind how our food is produced.” Improved marketing, he says, using tools like social media and electronic forms of payment, is also contributing to the boom.
In a special eight-month series, National Geographic investigates the future of food: